Key Terms

1. Neuromarketing ( psychological )- A New field of marking that studies consumers cognitive and affective response to marketing.  This study measures in the brain to track progress.
- Example: researchers actually measured the brain to see how people think in relation to what they actually do. 
2. Emotional Branding-  Creating a feeling surrounding your product.
- Example: McDonald's "We love to see you smile" commercials try to convince consumers that their service andfood will make you happy if you decide to purchase their products.
3. Branding/Creating a culture around a brand-  Creating a type of mood or a feeling that people associate with your brand.
-Example: Apple focuses on how it is the better option compared to a PC.  The Apple company is branded as a better choice because of its quality.
4. Narrowcasting- Producing and designing media content in order to target a highly specific segment of the audience.
- Example: Opposite of broadcasting.
5. Rhetorical Marketing- Creating support for a product, political campaign, etc. by simply changing around words. 
- Example: Companies using certain words that will appeal to the targeted audience.
6. Under the radar marketing- Placing ads in places or in a manner that people don’t even realize it’s an ad.
- Example:  The ads on twitter.
7. Across-media marketing- Having ads in all types of media.
- Example: Social networking sites, TV, radio.
8. Product placement across media-  Using one product to promote another product through another form of media.
-Example: Throughout different movies and TV shows, characters are shown using different Apple products.
9. Guerrilla marketing- Placing ads where people least expect it.  
-Example: Trojan ads in restaurants.
10. Viral marketing- A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.
-Example: Big companies who place ads on social networking sites which everyone use.  These people may come across the ad and confront their peers about it.  These people are spreading the word about the ad without realizing that they were being advertised to.